CBS has decided to go after a seemingly untapped segment of the viewing population: breakfast eaters. Starting this fall, ads for CBS and its shows will be etched on eggs that will be shipped all over the country. According to this New York Times article, the etchings -- which will be put on 35 million eggs using a laser etching technology created by the EggFusion company -- will contain the network's eye logo, the name of one of its shows or a lineup day, and a lame joke usually involving eggs, shells, cracks, or all three (they're just as lame as my headline). Oh, and the eggs will also have an expiration date, which the purpose for which the EggFusion technology was created in the first place.[via Mediabistro]
1. I think this is a great idea. Hopefully CBS will not botch this media buy and will create the right messaging too. I did a similar write up earlier you may be interested in re: eggvertising:)
http://www.marketing.fm/2006/07/17/eggvertising-now-in-use-by-cbs-this-fall/
Posted at 11:38AM on Jul 18th 2006 by Eric