Today marked a watershed day in the history of ads that no one will ever remember. The Wall Street Journal put a square-shaped ad on its front page. The publication is calling the placement a "jewel box," a name decided on because apparently no on at the WSJ realizes that's also the name for CD cases. While some decry the desecration of hallowed editorial space, the Journal defends it as necessary as they - and other papers - reach for new ways to get people looking at ads. Cause that increases the number of people willing to buy ads and the amount they're willing to pay. The price of the placement was not disclosed by some estimates have it going for as much as $75,000.WSJ front page gets an ad
Today marked a watershed day in the history of ads that no one will ever remember. The Wall Street Journal put a square-shaped ad on its front page. The publication is calling the placement a "jewel box," a name decided on because apparently no on at the WSJ realizes that's also the name for CD cases. While some decry the desecration of hallowed editorial space, the Journal defends it as necessary as they - and other papers - reach for new ways to get people looking at ads. Cause that increases the number of people willing to buy ads and the amount they're willing to pay. The price of the placement was not disclosed by some estimates have it going for as much as $75,000.Add your comments
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