More and more big advertisers are being lured by the attractive audience reach podcasts have. I'm not completely comfortable with the notion that mainstream advertisers are "flocking" to podcasts but more are experimenting with this relatively new medium. And they're doing so in ways that mirror to some extent their previous efforts in radio, by either having the host comment on the advertiser or embedding the spot within the podcast. That's because people are fast-forwarding ads that are placed at the beginning of the show. Hey, anything that's going to get some actual creativity flowing is a good thing.Podcasters getting bigger advertisers
More and more big advertisers are being lured by the attractive audience reach podcasts have. I'm not completely comfortable with the notion that mainstream advertisers are "flocking" to podcasts but more are experimenting with this relatively new medium. And they're doing so in ways that mirror to some extent their previous efforts in radio, by either having the host comment on the advertiser or embedding the spot within the podcast. That's because people are fast-forwarding ads that are placed at the beginning of the show. Hey, anything that's going to get some actual creativity flowing is a good thing.Add your comments
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