New York cable operator Cablevision is going to be testing a rare TV advertising model that doesn't completely blow. Targeted ads will start being delivered on a home-by-home basis based on third party data via their set-top boxes. That move would bring the kind of specific consumer targeting advertisers are looking for on the internet to the ill-targeted world of television. Digital cable service is enabling this viewer-by-viewer, which brings more value to the advertisers since they're actually reaching a potentially interested party. Other cable operators have similar systems in the planning stages.Targeted ads coming to New York
New York cable operator Cablevision is going to be testing a rare TV advertising model that doesn't completely blow. Targeted ads will start being delivered on a home-by-home basis based on third party data via their set-top boxes. That move would bring the kind of specific consumer targeting advertisers are looking for on the internet to the ill-targeted world of television. Digital cable service is enabling this viewer-by-viewer, which brings more value to the advertisers since they're actually reaching a potentially interested party. Other cable operators have similar systems in the planning stages.Add your comments
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