AdAge In 60 Seconds

  • Amazon is getting ready to beat just about everyone else to the finish line in terms of online movie watching. The retailer is prepping "Amazon Digital Video," an online buy to own or subscribe to rent movie downloading service, for an August launch. The company originally started out planning a music service but those plans evolved over the last year. Both movies and TV shows would be available, with the TV programming available ad-free.
  • ABC is planning on airing their "Path to 9/11" two-part miniseries with limited commercial interruptions, but the length and frequency of those breaks has yet to be determined. An ABC spokesperson said those breaks will only be slotted if a title sponsor isn't lined up.
  • After bombarding him with letters, the American Family Association has convinced T-Mobile CEO Robert Dotson to pull the company's advertising support from the FX shows Rescue Me and It's Always Sunny in Philadelphia. Dotson has labeled the shows as "inconsistent" with who T-Mobile is. The move, though, is not meant to signal any dissatisfaction or unhappiness with media buying agency Optimedia. FX has defended the shows as being adult in nature but programmed at an appropriate time and marketed in appropriate ways.

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