The eBay/Yahoo! partnership has begun to bear fruit. Yahoo! contextual search ads are beginning to show up in eBay auction listings. Despite assurances back when the deal was announced that ads would be shown for "complementary" products, initial tests are turning up competitive ads. In fact, right now Yahoo! ads are being shown for searches that bring back no auction results. Unfortunately the first reaction of eBay users isn't exactly fantastic. Frequent eBay sellers are expressing concern that the ads are sending people away from eBay when it's more advantageous for them if they stick around and keep searching. It'll be interesting to see how this progresses.You got Yahoo ads in my eBay auctions!
The eBay/Yahoo! partnership has begun to bear fruit. Yahoo! contextual search ads are beginning to show up in eBay auction listings. Despite assurances back when the deal was announced that ads would be shown for "complementary" products, initial tests are turning up competitive ads. In fact, right now Yahoo! ads are being shown for searches that bring back no auction results. Unfortunately the first reaction of eBay users isn't exactly fantastic. Frequent eBay sellers are expressing concern that the ads are sending people away from eBay when it's more advantageous for them if they stick around and keep searching. It'll be interesting to see how this progresses.Add your comments
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