AdAge In 60 Seconds
Posted Jul 26th 2006 9:38AM by Chris Thilk
Filed under: Budgets, Online, Print, Corporate, Campaign Launch
Time Inc. becomes the second publisher to fold the print version of a teen mag while continuing the online version. They've shuttered the print operations of Teen People following declining ad page counts. Earlier this year Hachette Filipacchi Media closed the print side of ElleGirl.- The Ad Council and partners in the media industry are set to debut a $300 million ad campaign touting the V-chip. The campaign seems to be mostly aimed at showing Congressional regulators that the industry is doing something to limit children's exposure to indecent material on TV.
- eMarketer is estimating ad spending on social networking sites like MySpace will reach $1.9 billion in 2010. Of course the basic assumption is that social networking sites as they exist now will still be around in 2010, which is by no means guaranteed.
