Spot Runner, a firm that specializes in local TV commercials, and JWT, a nationwide ad agency, have joined forces. The deal opens up Spot Runner's services to national advertisers who are looking for help in getting their spots on local TV, something that helps both parties to the deal. Such local reach could especially help large companies create a series of pre-approved ads that local franchisees could choose from. It's also extensible to other platform such as online. Imagine this being combined with Google's recent expansion of AdWords to include video. Different keywords - or potentially geographic location - could be bought or used to trigger different versions of the ad.Spot Runner, JWT compliment each other
Spot Runner, a firm that specializes in local TV commercials, and JWT, a nationwide ad agency, have joined forces. The deal opens up Spot Runner's services to national advertisers who are looking for help in getting their spots on local TV, something that helps both parties to the deal. Such local reach could especially help large companies create a series of pre-approved ads that local franchisees could choose from. It's also extensible to other platform such as online. Imagine this being combined with Google's recent expansion of AdWords to include video. Different keywords - or potentially geographic location - could be bought or used to trigger different versions of the ad.Add your comments
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