A group has been formed to define what makes for a legitimate "click" when it comes to online PPC advertising. The group, called the Click Measurement Working Group, is made up not only of industry groups like the Interactive Advertising Bureau and the Media Ratings Council but also - importantly - Google, Yahoo! and Microsoft. Those publishers have taken a good amout of flack in recent years for not doing enough to combat click-fraud. Critics maintain the publishers aren't motivated to crack down on the practice since they're making money from it. The group's goal is to settle the issue hopefully once and for all with a standard that could be used by everyone, publishers as well as media buyers. While there's no set timeline for a finished product, all the entities involved have seemingly pledged to do whatever it takes to hammer this out. That's good for their future since if too many advertisers start to avoid online ads because of click fraud concerns, they could see their income pools drying up rather quickly.Defining a click
A group has been formed to define what makes for a legitimate "click" when it comes to online PPC advertising. The group, called the Click Measurement Working Group, is made up not only of industry groups like the Interactive Advertising Bureau and the Media Ratings Council but also - importantly - Google, Yahoo! and Microsoft. Those publishers have taken a good amout of flack in recent years for not doing enough to combat click-fraud. Critics maintain the publishers aren't motivated to crack down on the practice since they're making money from it. The group's goal is to settle the issue hopefully once and for all with a standard that could be used by everyone, publishers as well as media buyers. While there's no set timeline for a finished product, all the entities involved have seemingly pledged to do whatever it takes to hammer this out. That's good for their future since if too many advertisers start to avoid online ads because of click fraud concerns, they could see their income pools drying up rather quickly.Add your comments
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