A new report from McKinsey & Co. is warning media buyers - and sellers - that by 2010 advertising on television will be one-third as effective as it was in 1990. That's based on a lot of factors but what it comes down to is the undeniable fact that media consumption habits are changing and TV, while it still might be good for watching programs, is not the ad vehicle of choice for consumers. - The ad industry and the unions for actors and others who give life to their concepts have authorized a two-year extension to their current contract. That two-year period will allow an as-yet-to-be-chosen independent consultant to look into how talent should be compensated for work that appears on more than the media it was originally created for.
- Al Ries (rightly) tears into BMW for changing slogans for no identifiable reason. The car-maker has ditched "The ultimate driving machine," a copy point that's worked for them for the last 31 years. Their new (and kind of awful) slogan is "A company of ideas." As Ries says, it's more suited for someone like General Electric than a car maker that's worked hard to build an image of luxury.
AdAge In 60 Seconds
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