The fact that people always have their cell phone or other mobile device always on their hip, in their pocket or at least within easy reach is just one factor leading advertisers to create more and more programs to harness their power. Some are creating content specifically for mobile platforms such as short video programs. Others are customizing their online advertising for mobile delivery. Still others are sending mobile users text messages or other alerts when there's a promotion or sale an advertiser thinks they'd be interested in. While some users complain about advertising infiltrating yet another portion of their lives, a good deal of people are willing to accept the ads as long as they're relevant or in exchange for free services or other perks.Mobile advertising getting bigger
The fact that people always have their cell phone or other mobile device always on their hip, in their pocket or at least within easy reach is just one factor leading advertisers to create more and more programs to harness their power. Some are creating content specifically for mobile platforms such as short video programs. Others are customizing their online advertising for mobile delivery. Still others are sending mobile users text messages or other alerts when there's a promotion or sale an advertiser thinks they'd be interested in. While some users complain about advertising infiltrating yet another portion of their lives, a good deal of people are willing to accept the ads as long as they're relevant or in exchange for free services or other perks.
1. The current and most powerful use of mobile technology in advertising today was not mentioned. this is the response and engagement potential we are presented by an audience carrying mobile phones. While mobile video, bluetooth and sms alerts are most mentioned in the press, it's the simple act of allowing a consumer to respond to your communication that makes the channel so powerful to a brand. In mobile marketing, response is king, because this opens the possibility of a very personal relationshop between brands and their customers.
ofcourse stream mobile videa with ads, and ad support content is amongst the most exciting possibilities, for the advertising agency there is plenty revenue to be made right now with simple sms response mechanisms attached to their current communication strategies.
Posted at 9:36AM on Sep 19th 2006 by Adam Holtrop