There are two ads out for the Hummer H3 that I don't quite get. One has a man who eats veggies and tofu buying an H3 after a meat-eating male sees him buying the light stuff at a supermarket, the other has a mom buying an H3 after some snooty mother and her kid cuts in front of her as she waits for the slide. Both ads are trying to say that buying an H3 will make up for some sort of inadequacy in your life. But I don't get it: how does buying a massive (not as massive as an H2, but still pretty big) SUV that will cost you seventy-five bucks to fill up twice a week going to make you feel better about yourself? Is that really the message Hummer wants to convey?

Seth Stevenson of Slate feels the same way; in fact, he goes on to wonder why Hummer would even endorse the commonly-held belief that people who own Hummers are somehow making up for their lack of... well, you know what I'm talking about. I mean really, at this point, Hummer just come out with a commercial that says, "If your package is small, we've got the perfect car for you!"

Oh, to see the ads: once on the Hummer site, click on the splash screen to enter the main site, then click on the "Hummer World" menu, then the item "TV Commercials". The ads in question are "Slide" and "Tofu".