As I mentioned on TV Squad earlier today, Google is looking to take a piece of the $74 billion TV ad market. The goal, according to CEO Eric Schmidt, is to create targeted ads to TV watchers, so they won't be wasting their time watching ads for products they'll never be interested in (think of the college students who have to endure all the Depends ads on The Price Is Right).

How they plan on doing it is a little unclear, mainly because they haven't settled on a plan themselves. It could be via a set-based web browser that shows ads that are based on your channel and web surfing. Or it could be some other kind of protocol. Either way, the company is looking for software engineers with experience with television technology, so they're getting ready to do something. If anyone can pull this off, it's Google.

[via Slashdot]