AdAge In 60 Seconds

As I mentioned before, PBS will begin selling ad on its website. There is, however, a limit on what kind of ads it will accept. For the main site, the organization will not run ads from direct competitors and will submit ads for R-rated movies or prescription drugs to a "strict review." It will also limit the ads on PBSKids.org, keeping the ads solely on the front pages, not the program-specific sites, and make sure those ads are targeted at parents, not kids.
Sutter Home will begin a major campaign push for its single-serve bottles of wine. The bottles, usually sold in packs of four and containing about a glass worth each, are increasingly popular with young people as a way to try different kinds of wine without buying a whole bottle.
News Corp is in talks with Nylon magazine to create a magazine version of MySpace. It's not known what that magazine might wind up looking like since talks have basically just begun. Believe me, it's all about the advertising revenue. One of the biggest barriers advertisers run into with MySpace is the fact that the people on the service aren't always the kind brands want to be associated with. The magazine would offer some editorial control, which makes marketers feel warm and safe inside.