To promote some of its Fall shows, TV network CBS has placed Bluetooth-enabled kiosks along train platforms in New York City. Commuters, who may or may not, as Rich Keller says, be "skipping gaily," can download 30-second promos for a number of the networks shows for free to their cell phones. I have to agree with Rich that the prospect of downloading a commercial may not be enough to entice people to stop from trying to catch their trains. There are better - and lower cost - ways to distribute that content. Points for originality but that's about it.CBS goes Bluetooth
To promote some of its Fall shows, TV network CBS has placed Bluetooth-enabled kiosks along train platforms in New York City. Commuters, who may or may not, as Rich Keller says, be "skipping gaily," can download 30-second promos for a number of the networks shows for free to their cell phones. I have to agree with Rich that the prospect of downloading a commercial may not be enough to entice people to stop from trying to catch their trains. There are better - and lower cost - ways to distribute that content. Points for originality but that's about it.
1. I could see downloading free content (full episodes) from these terminals. But 30-second promos to watch on a tiny cell phone screen?
Posted at 11:04AM on Aug 28th 2006 by Ash