During last night's Emmy Awards broadcast (live-blogged by sister-site TV Squad) Discover Card bowed a new campaign designed to present the card as the simple alternative for customers tired of dealing with confusing credit card companies. The spots portrayed people cutting up their other cards as they switched to Discover, which touted its customer service and ease of use. The Emmy broadcast was chosen because it was both a glamorous event and was likely to draw a big audience, both things the company saw as positives for the venue to launch the campaign from.