AdAge In 60 Seconds
Posted Sep 5th 2006 9:30AM by Chris Thilk
Filed under: Agencies, AdAge in 60 Seconds, Corporate
As if it wasn't already hard enough getting back into the work groove after a long weekend I find that the decision by J.C. Penney to go with Saatchi & Saatchi as its new AOR was largely influenced by an exec being given a copy of the book Lovemarks. The book touts itself as a new way to look at corporate branding and this is the first account win that has supposedly been influenced by the book.- Warner Bros. is creating a specialized production house to work with marketers to create video and more for a variety of platforms. Studio 2.0, as it's called, is designed to bring the power and resources of a major Hollywood studio to bear on creating marketing content that connects with consumers in the same way that entertainment programming does.
- Taco Bell is seeing its popularity wain among Hispanics. Some say that's because the food isn't that close to actually being Mexican while others say the lack of advertising targeting the Hispanic population is to blame. The company is addressing the latter problem first with a renewed emphasis on Hispanic-targeted campaigns.
