A month after saying it would stick with the campaign, DaimlerChrysler has announced it will be suspending the Dr. Z ad campaign featuring company chairman Dieter Zetsche. While the company says Dr. Z will be back at some point in the future, it prefers at this time to highlight its zero-percent finance offer. I'm shocked - shocked I tell you - that they thought a spokesperson who seemed to be a German-accented version of the Monopoly Guy would distract people from some other message they were trying to communicate. Just shocked.Dr. Z now Dr. Ditched
A month after saying it would stick with the campaign, DaimlerChrysler has announced it will be suspending the Dr. Z ad campaign featuring company chairman Dieter Zetsche. While the company says Dr. Z will be back at some point in the future, it prefers at this time to highlight its zero-percent finance offer. I'm shocked - shocked I tell you - that they thought a spokesperson who seemed to be a German-accented version of the Monopoly Guy would distract people from some other message they were trying to communicate. Just shocked.Reader Comments
(Page 1)2. I hate to see him canceled. He was more believeable that a lot of actors that are trying to sell a product. I was impressed that a person of his rank would get down and dirty with the rest of us mortals.
Posted at 6:15AM on Sep 11th 2006 by Bob Sawyer
3. Great! I would jump to change channels as soon as I saw the commercial start. He was annoying.
Posted at 7:09PM on Sep 11th 2006 by El Viejo
4. Now if Geico would cancel their ridiculous ads we'd have it made!!!
Posted at 6:26AM on Sep 11th 2006 by Linda Johnson
5. I'm glad they stopped. There is only one Dr.Z and he makes the best guitar amplifiers!
Posted at 6:26AM on Sep 11th 2006 by Larry McLeod
6. damn he was a jerk, just use a big titted chick that always work
Posted at 6:27AM on Sep 11th 2006 by eric
7. I actually LIKED the ads. Dr Z was the Lee Iococca of today. I can remember all of the Dr Z ads ("performance", "safe" and "clean"), but NOTHING of the regular car ads because the other car ads all sound alike. Remember the sound that Charlie Brown's parents made..."WAAA WAA WAAA WAA" It was cool that the actual CEO was doing commercials.
Posted at 6:34AM on Sep 11th 2006 by Barb Hesse
8. I actually LIKED the ads. Dr Z was the Lee Iococca of today. I can remember all of the Dr Z ads ("performance", "safe" and "clean"), but NOTHING of the regular car ads because the other car ads all sound alike. Remember the sound that Charlie Brown's parents made..."WAAA WAA WAAA WAA" It was cool that the actual CEO was doing commercials.
Posted at 6:36AM on Sep 11th 2006 by Barb Hesse
9. was that his real mustache ?
Posted at 6:37AM on Sep 11th 2006 by joey g
10. intellectually amusing
Posted at 9:14AM on Sep 11th 2006 by I am going to miss him
11. I could never understand why the Germans would have wanted to remind us in commercials that Chrysler is now a German company. Don't they want us to continue to believe that Chrysler is still one of the "big three" U.S. car companies?
Posted at 6:46AM on Sep 11th 2006 by Jim in AR
12. I'm glad he's gone.He was annoying.
Posted at 12:58PM on Sep 11th 2006 by Mable Moses
13. Please bring Dr "Z" Back! He is much better for information commercials than anything that Helliwood could produce. Of course I'm of German decent like Dr Z and I live in Knoxville, Tennessee. auld lang syne.
Posted at 11:14AM on Sep 12th 2006 by Mel Wagner
14. It amazes me that companies think Americans would rather buy from someone with a foreign accent rather than buying American. Buy foriegn and you support them buy here and you put an American to work. Enough of our jobs / money have gone overseas.
Posted at 6:50AM on Sep 11th 2006 by Bill Pike
15. IS THIS THE SAME COMPANY WHO BUILT THE GAS GUZZLING "PANZER TANKS " .NO WONDER WHY THEY CANT SELL ANY OF THEIR PRODUCT LINE WITH THAT MENTALITY. IF GERMAN ENGEERING IS SO HOT HOW COME THEY CANT BUILD A SUPER GAS SAVER?
Posted at 6:52AM on Sep 11th 2006 by chet bennett
16. IS THIS THE SAME COMPANY WHO BUILT THE GAS GUZZLING "PANZER TANKS " .NO WONDER WHY THEY CANT SELL ANY OF THEIR PRODUCT LINE WITH THAT MENTALITY. IF GERMAN ENGEERING IS SO HOT HOW COME THEY CANT BUILD A SUPER GAS SAVER?
Posted at 6:51AM on Sep 11th 2006 by chet bennett
17. glad to see him go, a cross between col. klink,sgt. schultz and albert speer since when did the Germans invent the mini van? make me want to go out and buy a Yugo.
Posted at 6:57AM on Sep 11th 2006 by alan theodhor
18. Good! This guy was so annoying! I still have that annoying "Dear Dr. Z" bit going through my head. Now I am free to watch TV w/out fear of that commercial coming on.
Posted at 7:00AM on Sep 11th 2006 by mbrock
19. It was a stupid add only because there was this guy talking about Dodge cars with a German accent, and no one (unless you did some homework) knew why he was there. Maybe if they stated who he was or that Chrysler had acquired Mercedes and that the German workmanship would be integrated into Dodge vehicles. Instead there were just commercials with a guy with a mustache and a German accent talking about Dodge, how f'ing lame!
Posted at 7:09AM on Sep 11th 2006 by Larry
20. He looks like he spends the greater part of his day figuring out ways to pass gas without anyone knowing.
Posted at 7:03AM on Sep 11th 2006 by buffalobawb
1. Good! Dr Z. creeps me out and makes me afraid of the dark.
Posted at 11:00AM on Sep 7th 2006 by Ryan Carter