AdAge In 60 Seconds
Posted Sep 7th 2006 10:30AM by Chris Thilk
Filed under: Agencies, Budgets, AdAge in 60 Seconds, Corporate, Controversies
A number of agencies that have been taken to task for the lack of diversity in their personnel have signed an agreement of some sort that is designed to take the pressure off, pressure that resulted in hearings being scheduled for next week on the issue. The New York Human Rights City Commission, which called the hearings, says the agreement is news to them, certainly doesn't have their blessing and that hearings will go forward as scheduled.
- Automakers cut their print and radio ad spending significantly in the first half of 2006. Most of those dollars are going online. Everyone who's shocked by this raise your hand. Now put down your hand and start reading AdJab more often.
- Motorola has signed a deal with the NFL that will continue to have the company's brand name displayed on the headsets coaches wear on the sidelines for the next five years. Motorola will also develop a number of new technologies that could be incorporated into the game, such as real-time defensive snapshots and in-helmet receivers for the offensive line to be able to hear the quarterback more clearly. Of course, this won't help the Bears, who haven't had a real offensive line for at least four years.