Paramount Pictures will be advertising on video-on-demand through SeaChange International and their new technology for dynamic VOD ad serving as part of a deal with Sunflower Broadband, a broadband network. The system allows for more turn-on-a-dime changes to be made by the advertiser as opposed to the old system that locked spots to content for weeks at a time. Paramount will use the spots to promote their upcoming film (a term I use loosely) Jackass: Number Two. This is a test run of sorts for the ad-delivery system and will only be used to insert ads on Comedy Central On Demand and only in a small portion of the country. Sunflower serves up VOD content for a number of other stations, though, so this could expand quickly.Paramount serves up dynamic VOD ads
Paramount Pictures will be advertising on video-on-demand through SeaChange International and their new technology for dynamic VOD ad serving as part of a deal with Sunflower Broadband, a broadband network. The system allows for more turn-on-a-dime changes to be made by the advertiser as opposed to the old system that locked spots to content for weeks at a time. Paramount will use the spots to promote their upcoming film (a term I use loosely) Jackass: Number Two. This is a test run of sorts for the ad-delivery system and will only be used to insert ads on Comedy Central On Demand and only in a small portion of the country. Sunflower serves up VOD content for a number of other stations, though, so this could expand quickly.
