Bud.tv

Posted Sep 12th 2006 2:53PM by Ryan Carter
Filed under: Online, Television, Campaign Launch, Networks

Budweiser is producing shows for viewing on the Internet, with their ads of course. The shows will range from comedy to game shows, to talk shows, and maybe a fashion show. As you can imagine this will all be Bud themed and aim to hook consumers with content to sell ads on the web shows. Bud thinks they are "ahead of the curve" by executing an Internet entertainment strategy, but as we know the Internet and entertainment have had a long and eventful history together, so this really nothing new. The funny part of this is that in order for Bud to get viewers to go online to their new site they will have to produce ads for TV, the very medium they are trying to get away from in favor of web-based content. Oh well, you do what you have to I guess.

Reader Comments

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1. It's potentially a gut-punch to the television business, except for one thing. Budweiser will have to figure out how to get people to its Bud.TV site, and the most effective means to do that will probably be, you guessed it, ads on TV.

Posted at 6:32AM on Sep 13th 2006 by Todd

2. i don't see any irony, at all, in annheiser/busch needing to promote their web entertainment initiative (budtv) on television. this is more the rule than the exception for web publishers, etailers and even the biggest and most used search sites. of course, there are a few notable and phenomenal exceptions like myspace, youtube and facebook. But rather than sarcasm, it might be more illuminating to your readers, that you point out that the move represents a real bold step for a mass marketer willing to be the producer of content, rather than hicking along for the ride, while entrepenuers and entertainment companies seek to hold onto the old media model of advetisers. budweiser, those folks who have been for many years now, on the edge of great marketing strategies and creative work, should be recognized, congratulated and encouraged for what is really a profound move into the future of the still uncertain marketing frontier. but what do i know?

Posted at 7:44PM on Sep 21st 2006 by stephen dickstein

3. http://www.freeeducationaid.com
www.Facebook.com/FreeOnlineEducation
www.Twitter.com/FreeEduAid
http://www.crunchbase.com/user/freeeducationaid

Posted at 12:30AM on Mar 7th 2012 by nilesh

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Bud.tv

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