It's always eluded me why so many companies don't put their current ad campaign materials online. You would think (at least I do, but I'm a little weird) that marketers would want to make this kind of stuff readily available not only to bloggers who can link to it but for ordinary consumers looking for the spots or print ads. Well it turns out there are some right-thinking companies who are not only putting their current stuff there but archiving past campaigns as well. Some sites are even creating dedicated sites for their old campaigns and posting things like behind-the-scenes footage and looks at the creation of some commercials. By putting their spots online the companies have made it easy for people to discuss them and pass them around virally, which is a good thing.