Google, it seems, is experimenting with a new way to deliver search ads. Their new system has contextual results being published at the top, in the blue-shaded area based on a user's behavioral history. The idea, of course, is to make the ads that are served up even more relevant to the person doing the searching. Based on the trials that others have performed with this new system it seems the ads shift positions as you refresh a page and alter that history. Google is eying this type of delivery as one that could deliver more value to the advertiser, especially if that advertiser is a direct-response type of company that can easily track clicks to intent to purchase. That increased value, of course, would lead to a premium price being charged by Google for said placement.Google tries out behavioral ad placement
Google, it seems, is experimenting with a new way to deliver search ads. Their new system has contextual results being published at the top, in the blue-shaded area based on a user's behavioral history. The idea, of course, is to make the ads that are served up even more relevant to the person doing the searching. Based on the trials that others have performed with this new system it seems the ads shift positions as you refresh a page and alter that history. Google is eying this type of delivery as one that could deliver more value to the advertiser, especially if that advertiser is a direct-response type of company that can easily track clicks to intent to purchase. That increased value, of course, would lead to a premium price being charged by Google for said placement.
