Head On...That commercial has jumped the shark.

Head On...That commercial has jumped the shark.

Head On...That commercial has jumped the shark.

It's one thing when a TV commercial will become so well-known that it becomes part of the pop culture landscape. The Head On commercials have done that. Everyone, especially in the blogging world, is talking about how annoying yet effective the ads are. But now the makers of Head On are commenting on it too - in the Head On commercials.

Don't they know that this is always a bad idea? The ads start out the same, with the repetition of the catch phrase, but then an actor or actress interrupts and says something like "Your commercial is so annoying, but your product is great!" Who the hell wants to see the company actually comment on their own commercial? Something like this has to work on it's own to be effective, and now by actually commenting on it, they've ruined the whole thing. It's like their saying "yeah, our commercials are hip, and if you haven't gotten the idea that our commercials are annoying but effective, I'm here to tell you...our commercials are annoying but effective!"