Not that Microsoft is officially endorsing my summary of their recent Zune give-aways as "marketing" but it is none the less. Microsoft's Zune media player isn't even out yet, you can't buy it, but Microsoft has given some away to both Engadget (who is holding a few contests to get one) and they also showed up on The Ellen Degeneres show as well. Microsoft is clearly targeting the middle-of-the-road consumer with a simplistic interface and big features. I am a hardcore techie and hardware fan, and I must say that the Zune is really tempting. I just love Microsoft's marketing here, it is so simple, involves no questionable and stupid ad schemes, they just send them out to certain outlets in what is a viral/buzz campaign that lets the Zune speak for itself. Check out the video of Zune's Ellen debut below. If you can't see it below, click here to view. Zune on Ellen: Microsoft's new leaking campaign
Not that Microsoft is officially endorsing my summary of their recent Zune give-aways as "marketing" but it is none the less. Microsoft's Zune media player isn't even out yet, you can't buy it, but Microsoft has given some away to both Engadget (who is holding a few contests to get one) and they also showed up on The Ellen Degeneres show as well. Microsoft is clearly targeting the middle-of-the-road consumer with a simplistic interface and big features. I am a hardcore techie and hardware fan, and I must say that the Zune is really tempting. I just love Microsoft's marketing here, it is so simple, involves no questionable and stupid ad schemes, they just send them out to certain outlets in what is a viral/buzz campaign that lets the Zune speak for itself. Check out the video of Zune's Ellen debut below. If you can't see it below, click here to view. 
