Google is evolving. That's good news to some and bad news to others. The search engine/ad provider is no longer content to just serve up text ads but is expanding into other formats for their AdWords/AdSense products as a way to accommodate advertisers of all shapes and sizes. It's latest move is to integrate a whole batch of its software, most prominently Google Earth, in a series of ads co-created with ad agency Goodby, Silverstein & Partners. The ads, which blur the lines between virtual reality and real-life video, have people who click on ads for General Motors whisked into a virtual environment and directly into a local GM car dealership. The online campaign is a rare teaming up of Google with an agency. Google has been much loathed by the agency world for reducing advertising to the bare bones and almost completely cutting out the idea of creativity. The ads will run for a month at which point the test will be evaluated for effectiveness and sales driving power.