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Deutsch is the new agency of record for General Motors' corporate reputation work. The agency will handle issues such as environmental leadership, quality and other non-brand-specific work. Their speedy work for GM's extended warranty announcement is largely credited for getting them the work.
Things are getting serious at YouTube. The site has hired their first ever Chief Marketing Officer, naming Suzie Reider to that position. Rieder had previously been VP-general manager of entertainment at CNET. This marks a new and more intense focus by the company on monetizing its video sharing model, something that has been, to date, a series of experiments with different concepts.
Mark Cuban thinks 1) YouTube will eventually get sued for copyright violation, 2) Click fraud is just too lucrative for the perpetrators for it to go away anytime soon and 3) Advertisers creating standard definition ads for hi-def TV channels are cheapskates. He also weighs in on the movie release window. It's nice to see Cuban is finally comfortable enough to let us know what he really thinks.