So I was checking out these poster ads for MADD (Mothers Against Drunk Driving), and I thought it was an interesting concept to have the trucks and cars shown on the posters appeared smashed by crumpling the corners of the posters against fixtures in the restroom. The thing is, if someone were to come across these posters, would they understand what was trying to be conveyed, or would they think someone simply hung the posters in a haphazard fashion? Or that someone had perhaps tried to tear them down? It's easy to tell in the context of an ad blog what the point is, I'm just not sure it would come across in real life.