24-hour cable network CNN is looking to extend its brand reach beyond the television. They've formed a new division called CNN Events that is tasked with putting together events such as panels and conferences on world and media current events. The division is being run by the advertising sales department and the events that are organized will be sponsored by CNN advertisers. Those companies will not control any of the content decisions but will receive mention on programs and other materials. As the article states, it's an effort by CNN to reach people in a tangible way, something TV broadcasts don't allow for. CNN is not concerned about potential conflicts arising between event content and sponsor companies, saying that's something the network deals with every day in the world of cable news.