AdAge In 60 Seconds

Apparently media buyers are just in looooooooove with the Google/YouTube deal. The presence of Google is making people who had been tentatively exploring deals with YouTube more comfortable. They see it as opening up a 128,000 tons of new inventory for Google to extend into video or at least put AdSense ads on.
Magazine ad pages are up a paltry 0.7 percent for the first three quarters of 2006. Actual revenue is up a little more than that but overall it's not a pretty picture for magazine titles. Things are looking grim and there's not a whole lot of potential for that to turn around. But remember, it's vitally important to not integrate online and print ad sales. Definitely don't want to do that.
Milwaukee's Best got some good traffic to and buzz about a viral video and website it created. Unfortunately that didn't do much for sales. But brand awareness is up, as are the public's opinion of the beer, both of which are good things and could turn into positive news for the brewer long-term.