AdAge In 60 Seconds: Google/YouTube Edition
Posted Oct 16th 2006 11:00AM by Chris Thilk
Filed under: Online, AdAge in 60 Seconds, Search, Streaming Video
A number of new media types such as Rafat Ali from PaidContent weigh in on how the Google/YouTube merger is going to affect the media and advertising industries in the short and long term. - Broadcast networks are wringing their hands over Google and their increasing encroachment on their territory. As consumer behavior increasingly blurs the lines between television and PC-based activities deals such as the one between Google and YouTube could dictate the direction in which networks have to turn to keep the eyeballs of viewers. Streaming shows, downloading movies and the popularity of consumer-generated videos may mean the second screen becomes the primary screen.
- Google's director-consumer products Marissa Mayer sees contextual ads coming to YouTube and other videos Google manages as video search improves and relevance is determined. She actually pegs the future of contextually relevant video ads on the increase in the number of commercial videos on YouTube which should be a big indicator of the company's plans to increase and expand the "branded channels" idea. She also ducks the question of continuing YouTube's reluctance to include pre-roll ads.
