Yahoo CEO Terry Semel has announced that Panama, Yahoo's long-planned new ad delivery platform, has finally gone live. The new system is designed to be more user-friendly and flexible, with the hope being more users will actually be using it. Panama's delivery is about when it was expected but also comes just as news hits that Yahoo missed third-quarter ad-revenue estimates, if only by a small amount. Yahoo will be encouraging current advertisers to switch over to using Panama sooner rather than later.Panama, Panama. Wow!
Yahoo CEO Terry Semel has announced that Panama, Yahoo's long-planned new ad delivery platform, has finally gone live. The new system is designed to be more user-friendly and flexible, with the hope being more users will actually be using it. Panama's delivery is about when it was expected but also comes just as news hits that Yahoo missed third-quarter ad-revenue estimates, if only by a small amount. Yahoo will be encouraging current advertisers to switch over to using Panama sooner rather than later.
