Executives from both Google and Yahoo popped into the American Magazine Conference to layout their plans for complete and utter domination of the print advertising world. Well, not quite that. But they did encourage publishers to do more in terms of online search, a field both companies both happen to sell advertising within. Both companies emphasized that they're not looking to get into content creation but just want to facilitate the creation that's going on already, as well as help to monetize that. One point that Google hit that's of particular interest is that much of the content on magazines' websites is inaccessible to search engines. (It's true, an inordinate amount of publications have robot blocks that deny access to crawlers.) Dropping those blocks would allow potential readers who are running searches to find the site, thus increasing readership. This is huge since it's not even just searches for the magazine title that are turning up bupkis but also the searches for the topics being covered on the pages of the site. That's just denying people a point of entry into the title and that doesn't make a whole lot of sense.
1. Well, print advertsing market is huge - so no wonder if Google and Yahoo want to evolve to become full-service ad agencies. They can become successful if they can deliver cost effectiveness to small advertisers.
Posted at 4:21AM on Nov 30th 2006 by Google SEM Tips