Information technology company Unisys is taking targeted advertising to what just might be an unprecedented level. The company has created wrappers for this week's issue of Fortune magazine that mock-up the title's cover but with the face of one of 20 executives on them. Those one-of-a-kind personalized wrappers are being sent to just the executive on the cover. The inside of the cover will contain even more personalized greetings including a letter from Unisys about how they can help that particular person's industry, a micro-site featuring fake news footage about that person and more. It's an effort by Unisys to reverse years of mass-advertising with hyper-specific ads aimed directly at decision makers.