New Need For Speed: Carbon spot

Posted Oct 25th 2006 6:02PM by Tom Biro
Filed under: Online, Television, Campaign Launch, Video Game

EA's new Need for Speed: Carbon is all set for your gaming pleasure as of November 1, but we've got the latest hot television spot kicking off the advertising campaign for you right now. No need to wait until Thursday night's World Series game on FOX to catch it, either.

The ad, put together by San Francisco-based HEAT, is titled "Night Sky," and offers a viewpoint that is a bit peculiar and disorienting at first, but turns out to make perfect sense once everything adds up. Without giving too much away, let's just say you have a firsthand experience of what it's like taking a bit of a bad turn in the game, but get your chance to redeem yourself in the end. This :60 spot will have :30, :20 and even :10 versions, and will be available in multiple languages, worldwide, as the game is launched. So without further ado, check out "Night Sky" below, or download the 6.4MB QuickTime here, and vote on it over at Netscape.

Reader Comments

(Page 1)

1. Ah Tom, you must not be a car guy. The ad doesn't show a bad turn, what its showing is drifting/oversteering/power sliding through a turn, which, done correctly, can be the fastest way around a corner. Its overdone, as NFS is an arcade type game, but definitely not depicting a "bad turn".

Posted at 11:48AM on Oct 27th 2006 by Kyle Rohde

2. Actually, I'm totally a car guy, and what my post was "depicting" was me saying what happens when you take a "bad turn" as in "bad turn of events." I'm actually quite fond of drifting, and make a point to pretty much stick to the rally cars when I'm Gran Turismoing, among other games.

The whole point was that it was overdone, I'm pretty convinced.

Posted at 11:50AM on Oct 27th 2006 by Tom Biro

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