Wal-Mart has reportedly awarded its $580 million account covering both creative work and media buying to Draft FCB. This is as yet unconfirmed since nobody is talking on the record but the reports come from the usual "executives familiar with the situation." A formal decision isn't slated to be made until the first week of November according to Wal-Mart. This was the retailer's first ever review process after 32 years with independent firm Bernstein-Rein, which participated in but was cut from the review early on.Wal-Mart account rumored to go to Draft FCB
Wal-Mart has reportedly awarded its $580 million account covering both creative work and media buying to Draft FCB. This is as yet unconfirmed since nobody is talking on the record but the reports come from the usual "executives familiar with the situation." A formal decision isn't slated to be made until the first week of November according to Wal-Mart. This was the retailer's first ever review process after 32 years with independent firm Bernstein-Rein, which participated in but was cut from the review early on.
