AdAge In 60 Seconds
Posted Oct 30th 2006 9:04AM by Chris Thilk
Filed under: Online, AdAge in 60 Seconds, Corporate, Controversies
Oh good gravy. Did we really need someone to actually say out loud what most of already knew, that an ordinary spot that's posted on YouTube and generate a better return on investment than a super-expensive Super Bowl ad? I might need to lie down.
- I actually have very little problem with corporate sponsorship of zoo attractions. While some might feel it's intrusive marketing to kids in an educational environment, I think it's good money for institutions that are constantly in need of cash, cash that helps zoos and museums continue to educate kids.
- The fact that AdAge lends even the slightest amount of credibility to the PayPerPost scam has me so upset I can barely see straight. Bloggers who take money for product mentions and don't disclose that they're doing so is unquestionably wrong. There's no discussion. It's wrong. I don't care how much it pays. It's wrong. I don't even know how to deal with the fact that a mainstream publication doesn't get that.
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1. "I don't even know how to deal with the fact that a mainstream publication doesn't get that."
What you are having difficulty comprehending is that unlike the blogging elite REAL journalists tend to be objective and balanced. Journalists don't make statements without understanding the facts and they tend to actually speak to representatives from a company and third party sources. This is why bloggers should never be considered journalists, they simply don't operate in the same way. Bloggers are creative content generators, not journalists.
I spent a fair amount of time with this reporter and while she still got some facts wrong she at least took the time to understand the big picture. The article was balanced and I respect that she actually thought about what she was writing rather than slinging meaningless garbarge.
Posted at 3:29PM on Oct 30th 2006 by Ted Murphy