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Levi's goes web-only for new ads

Jeans company Levi Strauss is the latest in a string of companies that has begun to create ad content specifically for distribution on the series of tubes. The ads are minimalist, featuring just one or two actors against a white background, an artistic choice meant to highlight how jeans fit in motion as opposed to in a static image. One ad features a line of jeans called Redwire DLX that are specially made for iPod users. The campaign will break on November 1st and, unfortunately, will debut on sites like MySpace.com and MSN.com. I say "unfortunately" because those buys were likely extremely expensive and that money could have funded a more targeted buy on style and music blogs that would have lasted much longer than the MySpace.com purchase likely will. And it would have had the added benefit of reaching a powerful and specifically interested audience.

I'm getting tired of saying that. Will someone please start listening?

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