Jeans company Levi Strauss is the latest in a string of companies that has begun to create ad content specifically for distribution on the series of tubes. The ads are minimalist, featuring just one or two actors against a white background, an artistic choice meant to highlight how jeans fit in motion as opposed to in a static image. One ad features a line of jeans called Redwire DLX that are specially made for iPod users. The campaign will break on November 1st and, unfortunately, will debut on sites like MySpace.com and MSN.com. I say "unfortunately" because those buys were likely extremely expensive and that money could have funded a more targeted buy on style and music blogs that would have lasted much longer than the MySpace.com purchase likely will. And it would have had the added benefit of reaching a powerful and specifically interested audience.I'm getting tired of saying that. Will someone please start listening?









1. This sounds like an ad that should be running on www.e-miles.com from an earlier article on this web site.
Posted at 5:37PM on Nov 3rd 2006 by Patrick