A few days ago, Chris Thilk was writing about how Domino's was giving people Oreo face, or something like that. Turns out that the pizza delivery folks aren't just trying to make everyone get giddy on sugar from Oreos until they have to buy out all the milk in the neighborhood, but they truly are going into business for the dental industry. Check out this spot directed by the Perlorian Brothers, that features an old joke resurrected for a good old chocolate chip cookie eatin' time.

With Papa John's clearly having its own fun with dessert pizzas and pretty far-reaching online ordering, do we think that Domino's' new dessert options could make a differentiator to the point that they'll grab customers for it? The spot was done by JWT New York.

[Oh, and by the way, the woman is Beverly Polcyn]