Honda is using sponsorship of podcasts from The Weather Channel to promote their line of hybrid and other environmentally friendly cars and vehicles. The sponsorship will take the form of 15-second insertions in the podcasts, which deliver weather reports to 25 U.S. markets and will also be available at select ski resorts beginning later this month.Honda gets into podcast sponsorship
Honda is using sponsorship of podcasts from The Weather Channel to promote their line of hybrid and other environmentally friendly cars and vehicles. The sponsorship will take the form of 15-second insertions in the podcasts, which deliver weather reports to 25 U.S. markets and will also be available at select ski resorts beginning later this month.
