The Web site Kotaku linked to a funny T-shirt last month with a giant E on the front resembling the ratings given out by the Entertainment Software Association (ESA) to video games. The shirt read: "Your mom, rated E for everyone." Call me easily amused, but that cracked me the hell up. Apparently, though, ESA was not amused, and asked Kotaku to remove the link to the shirt because it was an advertisement. Kotaku responded by saying they would in fact not take it down, and that it was clearly editorial content and not an advertisement. In the letter, ESA's Christina L. Boone told Kotaku that the image looks exactly like the ratings box used by the company, and that it would create "consumer confusion." They might have a case against the makers of the T-shirt, I'm not so sure they can force a site not to link to it, though.ESA not fond of E shirt
The Web site Kotaku linked to a funny T-shirt last month with a giant E on the front resembling the ratings given out by the Entertainment Software Association (ESA) to video games. The shirt read: "Your mom, rated E for everyone." Call me easily amused, but that cracked me the hell up. Apparently, though, ESA was not amused, and asked Kotaku to remove the link to the shirt because it was an advertisement. Kotaku responded by saying they would in fact not take it down, and that it was clearly editorial content and not an advertisement. In the letter, ESA's Christina L. Boone told Kotaku that the image looks exactly like the ratings box used by the company, and that it would create "consumer confusion." They might have a case against the makers of the T-shirt, I'm not so sure they can force a site not to link to it, though.
