Yahoo is continuing their foray into mobile advertising by signing a deal with Vodafone which will have Vodafone become the exclusive mobile ad partner for the search engine giant. Customers who opt-in to the system and agree to receive targeted ads will receive discounts on Vodafone services, including games and more. The partnership will launch in the United Kingdom early next year.Yahoo teams with Vodafone for mobile ads
Yahoo is continuing their foray into mobile advertising by signing a deal with Vodafone which will have Vodafone become the exclusive mobile ad partner for the search engine giant. Customers who opt-in to the system and agree to receive targeted ads will receive discounts on Vodafone services, including games and more. The partnership will launch in the United Kingdom early next year.
1. That is quite sudden for me, but I guess Yahoo and Vodafone will be great partners. Discounts on Vodafone services gladden. :)
Posted at 7:29AM on Nov 16th 2006 by James