Part of the huge news about Yahoo partnering with almost 200 local newspapers is that one of the things to be tied together will be advertising. Under the deal, the papers will open up their content to greater findability (hey - when you have a blog you can make up your own words) and, which increases the uniqueness Yahoo has in the sector. It also gives advertisers of either the papers or Yahoo access to the other one, effectively creating a one-stop shop for advertisers. Help-wanted/needed listings are also part of this by inputting each paper's individual listings into HotJobs, which is owned by Yahoo. Yahoo will, for its part, provide some online tools like maps and event listings for each paper's website.

This is a very large sign that Yahoo is not content to watch Google lock up print partners with their Print Ads experiment. I think this is the sort of integration that advertisers will find much more palatable than Google's system, but that's just me. This is also a great way for the papers to continue to build their own brand at a time when many of them are sinking quickly.

Click here to read Yahoo's official announcement of the deal for more details.