Well, for one broadcast, anyway, next Monday. It's part of a $2M deal that NBC has made with Philips Electronics. The other shows involved are The Today Show, two cable shows, and NBC's weather channel (I didn't even know they had one of those). Philips will be the only advertiser on the news show, airing three commercials during the half hour, instead of the usual 14 commercials from various companies that usually air.

NBC has been doing a lot of interesting advertising gimmicks and strategies lately, especially when it comes to product placement. We've had some really obvious product placement in shows like 30 Rock and The Office (in fact, the subplot of a recent episode revolved around a new paper shredder you can get from Staples, and then there was a commercial during the show for the shredder and Staples!), and last week's Studio 60 had a plot about NBC...um, I mean NBS, wanting the show to put more product placement in the show. Now it looks like they're looking for even more ways to tweak the advertising model.