To promote their new reality show "Bad Girls," the Oxygen network has setup its own social network. The network, titled BadGirlsClubonOxygen, will let people weigh in on the show as well as share their own "bad girl" stories. Cast members (single women who are put under one roof to, you know, behave badly) will also be creating content for the site in the form of blogs about their experiences. Oxygen has also setup a MySpace page and YouTube branded channel to highlight clips from the show and other information.

TV, print, radio and outdoor ads will support the effort.