Friday's Wall Street Journal carries an article by Adam Thompson and Brian Steinberg that has to contain reporting on one of the more stupid ideas I've heard of in a long time - that of the Russell Athletic Field moniker being added to Edward Jones Dome, where the St. Louis Rams play. Oh, but wait. We've heard of things like this before. That's not the issue - it's that Russell, because of concerns with timing and the renaming - is going to have that name for just one game. So, the game will be played on Russell Athletic Field at Edward Jones Dome. Oh, wait, I mean Edward Jones Dome at Russell Athletic Field. Semantics aside (the field is INSIDE the dome, for those of you who missed that concept in real-world design class), what's the point?

While it's not really written up as if it's a publicity stunt of sorts, it ends up being one, because we're all here talking about. Damn, now I'm an enabler, I guess. At the end of the day, I'm not really sure why Russell couldn't just be content to clothe the team's coach, cheerleaders, and others, plus do other things in and out of the stadium. My only hope for redemption here is that this story wasn't pitched to the media as such.