Toyota has launched five new broadband channels for their Scion brand. The channels will feature short films, comedy and more as well as featuring a new musical act each week. In addition to the entertainment-oriented features there will also be plenty of branding content such as test-drive footage and a couple of 30-second spots. The car brand also has established a presence in Second Life where it sells virtual cars and lets players show off how they've pimped their rides.Scion goes broadband
Toyota has launched five new broadband channels for their Scion brand. The channels will feature short films, comedy and more as well as featuring a new musical act each week. In addition to the entertainment-oriented features there will also be plenty of branding content such as test-drive footage and a couple of 30-second spots. The car brand also has established a presence in Second Life where it sells virtual cars and lets players show off how they've pimped their rides.
