Question: when is a page view not a page view?
The New York Times is reporting that 5 million web surfers disappeared from the web last May. How? Nielsen/NetRatings originally reported that Entrepreneur.com got 7.6 million viewers in April, then changed it to only 2 million when they discovered that the site was counting pop up ads as unique page views, even after surfers had left the site and gone on to other sites.
My favorite part of the story isn't anything in the article, it's the picture of the doctoral candidate at Harvard. Why do newspapers always have to have someone sitting at a computer, trying to look like they're typing, whenever they do a story about the web?
