PayPerPost, the controversial service that pays bloggers for mentioning the names or products of advertisers that sign up for the program, has taken its first meaningful step to come back into the good graces of of internet purists. Beginning today it will require writers to disclose on their sites that they are being paid for mentions. As Michael Arrington at TechCrunch says, it's not like PayPerPost is coming completely into the sunlite though. Bloggers don't have to disclose whether the terms of the advertisers mention require positive coverage and they just have to put a disclaimer on their site, not on every post. This move is likely motivated by fear of Federal Trade Commission crackdown since the agency has been looking more closely at word-of-mouth marketing practices. Even so, it's a good first effort that hopefully will be followed by more.PayPerPost takes first step - 11 more to go
PayPerPost, the controversial service that pays bloggers for mentioning the names or products of advertisers that sign up for the program, has taken its first meaningful step to come back into the good graces of of internet purists. Beginning today it will require writers to disclose on their sites that they are being paid for mentions. As Michael Arrington at TechCrunch says, it's not like PayPerPost is coming completely into the sunlite though. Bloggers don't have to disclose whether the terms of the advertisers mention require positive coverage and they just have to put a disclaimer on their site, not on every post. This move is likely motivated by fear of Federal Trade Commission crackdown since the agency has been looking more closely at word-of-mouth marketing practices. Even so, it's a good first effort that hopefully will be followed by more.
