I can't believe this! I mean really, who would have thought that kids were actually being exposed to more liquor advertising than had been previously been reported? Aside from everyone, that is.

This revelation comes from a new study by the Center on Alcohol Marketing and Youth at Georgetown University. The study shows that, thanks to the reentry of spirits into the ad mix, liquor advertising rose 23-fold between 2001 and 2005. Most of those ads ran on cable and spot TV since the major networks still refused to run such ads. Distillers agreed in 2003 not to run ads during programs where more than 30 percent of the audience was under 21. But CAMY says that guideline was exceeded by 93 percent. The Distilled Spirits Council disputes the findings, saying that complaints would have come in from viewers had this really been going on. But CAMY counters by pointing out that liquor ads have increased every year since 2001 on many of the shows most watched by 12-17 year olds. The DSC spokesperson counter-counters by citing statistics showing underage drinking has gone down in that same time period.